Digital advertising revenue tops W4tr, surpasses broadcast ads
IndustryFeb 19, 2019
Advertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on broadcast ads for the first time, data showed Tuesday.Samsung-owned advertising agency Cheil Worldwide’s data on Tuesday showed that the total advertising spending in Korea marked an on-year growth of 4.6 percent to 11.18 trillion won in 2018. Analysts credited international sporting events such as the PyeongChang Olympics and Asian Games as chief market growth drivers