From TV to online, offline, Korean retailers go beyond boundaries
IndustryAug 16, 2018
South Korean retailers are increasingly crossing boundaries between their commerce platforms from television to offline and online to attract more customers, market watchers said Thursday. Shinsegae TV Shopping Inc., the home shopping arm of retail giant Shinsegae, is set to open an offline shop for luxury goods sold through its program S-Style at the retailer's mall in Paju, north of Seoul, on Saturday. The 159-square-meter store will mark the first case for a television-based commerce firm to