Driven by practical young consumers, car-sharing market growing fast
May 9, 2016
South Korea’s car-sharing market is fast expanding with a growing number of young consumers wanting to experiment with a wide range of vehicles rather than own a car. To cash in on the subtle change in the car market, the nation’s industrial giants are responding to such consumer preferences. Retail giant Lotte Group and the nation’s third-largest conglomerate SK Group are already involved in businesses that cater to such demand and the nation’s largest automaker Hyundai Motor is also considerin