[Weekender] Drinking soju can be a lesson in gastronomy
Food&BeverageJan 22, 2016
Drinking is almost a national sport in Korea, and soju takes a large chunk of the market.Soju is so popular that the fact that mineral water sales outpaced those of soju at one of Korea’s largest supermarket chains made headlines in 2015. Soju comes in many shapes and guises, ranging from the cheap but effective brands that cost about $1 a bottle at a supermarket to those produced using traditional methods with significantly higher price tags. Regardless of the quality of soju, “anju,” or food e