The Seoul city government on Wednesday signed an agreement with Tranoi, the official trade fair of Paris Fashion Week, to help South Korean designers expand to the European fashion market, officials said. Under the memorandum of understanding on the "nurturing of global fashion brands and development of the fashion industry," the two sides will pick promising Korean fashion brands and support their European inroads through various channels, including fashion shows, the city officials s

Seoul Fashion Week, South Korea’s biggest fashion event held every March and October, kicked off Friday with physical catwalk shows and offline events for the first time in three years. The opening ceremony of 2022 fall-winter Seoul Fashion Week took place at the Seoul Museum of Craft Art in central Seoul and about 150 people -- including Seoul Mayor Oh Se-hoon, big-name celebrities and buyers – were in attendance. The six-day fashion extravaganza marked opened up with a performa

Undeterred by the raging spread of the omicron variant, Seoul Fashion Week, South Korea’s biggest fashion event held every March and October, is set to kick off Friday with in-person shows and events for the first time in three years. Seoul Metropolitan Government, which organizes the biannual fashion event, said the 2022 fall-winter Seoul Fashion Week will run from March 18 to 23 in an online-offline hybrid format. On account of the limited number of on-site participants due to antivirus

The upcoming 2022 fall-winter Seoul Fashion Week, Korea’s largest fashion event, will be introduced through YouTube’s official fashion and beauty channel for the first time, according to the show’s organizer, the Seoul Metropolitan Government on Monday. The channel has shed light on four fashion weeks -- Paris, Milan, New York and London -- uploading related content for viewers around the world. Seoul Fashion Week will become the first Asian fashion week to be introduced throu

As White Day approaches, beauty and fashion brands are rushing to roll out new products to help men mark the occasion. In Korea, March 14 is White Day, when men usually give candy or gifts to women as a way to thank them for the gifts they received on Valentine’s Day. Italian neoclassical brand Metrocity has launched a crossbody bag to commemorate White Day. The miniature sized bag is described as one that suits young women’s free lifestyle. The square-shaped bag with a catena ch

Actor Lee Jung-jae has been chosen as the global ambassador for the 2022 Fall-Winter Seoul Fashion Week, according to the show’s organizer, the Seoul Metropolitan Government. Lee will represent two local brands, Eenk and Caruso, and appear in a promotional YouTube video that is slated to be released Friday. The 2022 F/W Seoul Fashion Week will be held March 18-23 in an online-offline hybrid format. It will mark the first time in three years the fashion show will take place offline amid

A model walks the runway for The Blonds fashion show during New York Fashion Week. The Blonds Fall/Winter 2022 collection is modeled at Spring Studios during New York Fashion Week on Wednesday, Feb. 16. Many famous stars, including Adam Lambert, Paris Hilton and Megan Fox attended the show. David and Phillipe Blond have designed iconic costumes for many household names in the music industry, including Katy Perry, Madonna, Rihanna, and Britney Spears. They are famous for their exotic designs and

The Ministry of Culture, Sports and Tourism and Korea Creative Content Agency held “Concept Korea NY 2022 F/W” online Wednesday, as part of programs scheduled for New York Fashion Week to promote emerging Korean designers overseas. The Culture Ministry and KOCCA launched Concept Korea in 2010 in tandem with New York Fashion Week. It provides an opportunity to show local brands’ collections at NYFW every season. The latest edition introduced three brands -- Nohant, Ul:kin and

High-end European fashion brands have opened stores serving food and beverages to satiate Korean consumers‘ voracious appetites for luxury goods and fine dining experiences. Swiss watchmaker Breitling opened its largest boutique to date in Hannam-dong, central Seoul, earlier this month. The opening has accelerated the brand’s move into new offerings that go beyond its core watchmaking business, according to Breitling Korea officials. While Hannam-dong is known as a trendy distric

An exhibition that underlines the daily use of Korea traditional clothing, hanbok, launched on Wednesday in Seoul. The exhibition, co-hosted by the Ministry of Culture, Tourism and Sports and Korea Craft & Design Foundation, introduces uniforms created by hanbok designers Kwon Hye-jin of Hyeon, Kim Nan-hee of Dolsilnai, Baek Dahami of Daham Hanbok, Hwang Sun-tae of Hanbok Moon, Shin Sang-hwa as well as You Eun-chae, a college student whose hanbok design received an award last year. &ldqu

Italian haute couture house Maison Schiaparelli’s Spring/Summer 2022 show held on Jan. 24 in Paris displayed an artistic interpretation of this era of uncertainty.  Titled “An Age of Discipline”, Creative Director Daniel Roseberry created a collection consisting of only three colors: black, white, and the signature Maison Schiaparelli gold.  Roseberry explained that the simple use of colors connects to the current era of uncertainty and exhaustion. On the of

Experts say Koreans are obsessed with fake designer goods due to conspicuous consumption tendency, lack of awareness about intellectual property rights

Hair styling is more than just technique, hair styles have stories to tell, Cha says

The Seoul Metropolitan Government and the Green Seoul Citizens Committee jointly hosted a fashion show behind closed doors Friday to underscore the importance of climate variability at Dongdaemun Design Plaza in central Seoul. This year’s fashion show was held without an audience under the slogan “Dealing with climate change with citizens.” Related videos will be available on YouTube. “I would like to thank the citizens and companies for participating in making clean

Hanbok-inspired business casual outfits on show at Culture Station Seoul 284