Google to buy two start-ups to bolster video ads, mobile
Aug 7, 2014
Google Inc., owner of the world’s most popular Internet search engine, is acquiring smartphone-messaging application Emu and video-creation service Directr Inc., bolstering its mobile and advertising capabilities. Emu’s service, which offers “texting, with a built-in assistant,” integrates with other smartphone services, so users can schedule calendar events, share locations or look up restaurants and movies via the app. Directr will join the advertising team at Google’s YouTube, making it easie