Rolls-Royce rolls out Wraith coupe to lure younger super-rich
Oct 29, 2013
Rolls-Royce, the ultra-luxury carmaker owned by BMW Group, is pinning high hopes on its first coupe, Wraith, to lure younger, successful customers in Asia, a powerhouse region for its future growth. The Wraith, the coupe version of the iconic Ghost sedan, made its Korean debut on Tuesday at a launching event held at the Grand Hyatt Hotel in central Seoul. Prices start at 390 million won ($367,000). Lee Chul-seung, head of Rolls-Royce Motor Cars Seoul, the official Korean importer, wouldn’t revea