[Weekender] High-end watchmaker Piaget sticks to prestige, tradition
IndustryJul 31, 2015
As smartwatches make headlines with their futuristic features, traditional watchmaking powerhouses such as TAG Heuer, Swatch and other Swiss-based watchmakers are jumping on to the digital bandwagon to attract customers. But Piaget, the 145-year-old Swiss watchmaker, is not intimidated by the hype over smartwatches. Piaget Korea general manager Sarah Jung said in an interview with The Korea Herald that the watchmakers’ prestige and prowess dating over a century goes beyond functionality.“We are