KT&G removes ‘light,’ ‘mild’ from tobacco brand names
IndustryFeb 28, 2013
KT&G said Thursday that it began changing names for four of its tobacco products, removing words that can create a false impression that cigarettes are harmless to the body.Starting from the beginning of February, the company began changing name of “Timeless TIME Lights” to “Timeless TIME MID” and three kinds of the “Esse Soon” lineup to “Esse Soo.” “Soon” in Korean stands for “pure” or “mild” and soo means “excellent.” Last September, the government planned to revise the National Health Promoti