FTC sets guideline on social commerce discounts
Social affairsSept 25, 2013
South Korea’s Fair Trade Commission put out revised guidelines on Wednesday to prevent social commerce firms from exaggerating discount rates and misleading unsuspecting customers. “The newly modified guidelines will provide the stepping stones in enhancing wholesome growth of the industry as well as regaining the trust of consumers,” said an official from the FTC. The FTC said that the number of consumer complaints in connection with social commerce sites reached 7,138 last year, up from 7,03