BMW, Mercedes, Audi widen target market
TransportNov 22, 2012
Germany’s three premium automobile brands are targeting the middle-income bracket and young consumers in Korea, following the outstanding growth in their sales of upper segment sedans.While the small segment import car market has been dominated by cars like the Volkswagen Golf, the MINI series and the Nissan Cube, the three brands ― BMW, Mercedes-Benz and Audi ― are poised to join the cheaper car sales competition.BMW Group Korea started the war among the big three by recently introducing the se