Single malt whisky, what is all the fuss about?
Food&BeverageJan 27, 2012
In South Korea, whiskey has long held onto a steadfast position as a popular libation for business and social gatherings. Mixed with beer as a “poktan” drink or served up on the rocks or straight, the spirit maintained a secure position in the alcohol market that appeared unshakable. Then the makgeolli boom took off several years ago and the shift from whiskey-formulated “poktan” drinks to soju-based concoctions took a chunk out of the industry pie. Rather than proclaim the imminent death of the