Aurora, pioneer in Korea’s character business
IndustryMar 7, 2014
Choi Young-il has been around in the character scene for three decades. Even before he became the inaugural head of Walt Disney Studios Korea in 1992, he had already had 10 years of experience in toy and gift lines at local and foreign companies. “Back then, the character business was quite unfamiliar to Koreans,” said the chief executive of Aurora World in an interview with The Korea Herald. At Walt Disney Studios Korea, he mainly handled licensing for Disney’s music and publications, and he wa