[Herald Interview] Bibigo spearheads CJ’s charge into global food market
BusinessJul 1, 2014
CJ CheilJedang, the nation’s top food maker, is spearheading the globalization of Korean cuisine by distributing its food products through global retail channels under its food brand Bibigo.“When the company set a goal of going global in the mid-2000s, what we needed the most was to develop a global brand to draw the attention of global consumers,” said Kim Chul-ha, CEO of CJ CheilJedang, a flagship affiliate of CJ Group.The food giant unveiled the Bibigo brand in 2010, declaring its new mission