Design emerging as key corporate asset for innovation
BusinessSept 5, 2013
This is the fourth installment in an eight-part series that examines the social role of design beyond its aesthetic aspect. The weekly series is a precursor to Herald Design Week 2013 from Oct. 7-11, which will be organized under the theme of “Re-imagine the World.” ― Ed.When Paris Baguette, a leading bakery chain in Korea, announced it would enter the purified water market with its new premium water brand “Eau” in 2010, few expected that the retailer with no experience in the market could survi