[Consumer This Week] CJ CheilJedang, Dr. Jart+, E-mart, Starbucks, Homeplus, Lotte
IndustryMay 12, 2016
CJ CheilJedang launches fruit vinegar to flavor water Korea’s leading food maker CJ CheilJedang has launched a new “water enhancer,” which consists of portable containers of concentrated liquid flavor designed to be mixed with plain water.CJ’s “Petitzel Water POP” enhancer comes in three fruit vinegar flavors — green grape, lemon and mixed berries. CJ’s new product has a vinegar concentration that is eight times higher than conventional fruit vinegar. One 60-ml bottle can produce up to 20 cups (