Korean TV dramas, one of the two main pillars of hallyu along with K-pop, draw an ethnically diverse audience in the U.S., a recent survey by the U.S. office of Korea Creative Content Agency finds.
Asians make up 29 percent of the U.S. viewership, followed by whites (24%), Hispanics/Latin Americans (18.9%) and blacks (9%). Viewers of Korean descent took up a 4.4 percent share.
Over 85 percent of the viewers said they have been watching Korean TV dramas for more than a year now.
Eighty-seven percent watch through streaming services, such as Dramafever (55.7%) and Viki (25.7%).
Rom-com is found to be the most popular K-drama genre at 72 percent.
