Barbie doll maker Mattel’s latest attempt at embracing diversity, curvy Barbies, will exclusively go on sale at Toys R Us stores in Korea on Thursday, prior to the line’s official launch in the country in July.
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(Mattel) |
This is the first time the new Fashionista Barbies have been introduced in Asia, according to Lotte Mart, the Korean handler of Toys R Us.
There are seven different curvy Fashionista Barbies. Only 600 are to be sold this time, through four Toys R Us shops here -- Jamsil, Gimpo, Guro and Kintex.
Each doll is priced at 17,800 won ($15).
By Lim Jeong-yeo (
kaylalim@heraldcorp.com)
