Hyundai Motor Group steps into the virtual space with its latest launch, Hyundai Future Adventure, on Roblox. Unveiled Monday, the game aims to captivate younger audiences by presenting Hyundai's mobility technologies in Roblox, the popular virtual gaming platform frequented by Generation Alpha and Generation Z. In the image is a Hyundai Roblox avatar in the center flanked by Boston Dynamics' robots Spot and Atlas on the right, with DAL-e, the service robot, on the left, as Hyundai's next-gen air taxi from Supernal soars in the background. (Hyundai Motor Group)
