AmorePacific, one of the nation’s leading cosmetics companies, has renewed its website, “Make up your life,” to bolster its efforts for social contribution.
The newly launched website will combine all the contributory campaigns being carried out by up to 10 or more of the company’s different cosmetic brands, and also will be open to all who seek to participate in such activities.
Customers who want to take part in the firm’s volunteering campaigns, for instance, can do so via the site, AmorePacific said, or share episodes they encountered during the company’s charity programs.
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Lee Yoon (second from left), executive vice president of AmorePacific, poses after delivering a donation of 150 million won to Vietnam’s Qui Nhon city last week. (AmorePacific) |
Starting this month, the company plans to use the website to receive memoirs from those who have overcome cancer, while in May it will launch a new campaign to receive donations for its micro-credit funds.
“‘Make up your life’ represents our willingness to communicate to strengthen our social contributions and help women and society become healthier and more beautiful,” said Lee Woo-dong, vice president of PR at AmorePacific.
AmorePacific currently runs a myriad of social campaigns, including offering makeup services to women diagnosed with cancer to help them recover their confidence, the pink ribbon campaign for raising awareness of breast cancer, and the “Hope Store,” which is a micro-credit fund designed to help finance start-ups by women earning low incomes.
AmorePacific also has been working outside the country, such as in Vietnam’s Qui Nhon city where it offered 150 million won worth of equipment to treat cataracts.
Under the campaign, dubbed the “Health Keeper,” the cosmetics maker will help cure cataracts, which are cited as the most common illness causing blindness in Vietnam.
By Kim Ji-hyun (
jemmie@heraldcorp.com)
