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DYB Education Group' chief executive Song Oh-hyun |
DYB Education Group, a major language institute in Daechi-dong, southern Seoul, is seeking to enter English education markets in China and Vietnam.
The group said Thursday that it is conducting a feasibility study before deciding when to set up its operations in the two countries.
Its decision to expand abroad with the DYB English education system came after a survey of China’s Yanbian University professors on the system had shown positive results.
The “DYB Circular System” based on the concept of the human circulatory system concentrates on vocabulary and grammar to develop speaking, writing, reading and listening comprehension skills interactively. Its effectiveness has been proven successful in Daechi-dong, the mecca of private education in Korea. The system, which enhances English language skills with a correlative approach and a variety of topics, has received high marks for minimizing study time while maximizing results.
“We will blend our system with the American-style education. We are considering forming an alliance with universities in the United States,” said chief executive Song Oh-hyun, adding that the group has received partnership proposals from several U.S. universities.
“We will go abroad to teach English to locals, not Korean expats there. Native English instructors trained by DYB in Korea will teach them.”
By Hwang Jeong-seop (
jshwang@heraldcorp.com)
