유명 초콜릿 브랜드 허쉬의 새 로고가 “똥 이모티콘”을 닮았다는 의견이 속출하고 있다고 외신이 보도했다.
허쉬 컴파니는 금요일에 야심차게 새로운 디자인을 공개했다. 허쉬 측에서는 “새롭고” “모던한” 디자인이라고 내세우고 있지만 새 로고를 본 많은 사람들은 “똥 이모티콘”을 닮았다는 의견을 내비치고 있다.
그럼에도 불구하고 허쉬는 컬러풀한 시스템과 함께 새로운 로고를 웹사이트, 회사, 체인점 등에 모두 반영하겠다는 입장을 밝혔다.
(코리아헤럴드 조한나 인턴기자 hnncho@heraldcorp.com)
(사진 출처: 트위터)
<관련 영문 기사>
Hershey‘s new logo launched, compared to emoji poop
Hershey Company launches new logo and branding, giving the iconic kiss a more modern look that some say looks a little like a poop emoji.
The Hershey Company unveiled a new corporate branding and redesigned logo Friday, describing the new look as “fresh” and “modern,” while others say it looks suspiciously like emoji poop.
The new logo is simplified compared to its predecessor, dropping the three-dimensional effect and serif font on the wording, and replacing the image of an actual Hershey’s kiss candy with a stylized one.
The logo sticks to the same tried and true colors of brown, white and silver.
“Today, The Hershey Company – known for its iconic Hershey‘s Milk Chocolate bars and more than 80 other confectionery brands around the world – is unveiling a refreshed corporate brand that builds on the company’s powerful legacy and creates a new, modern look and feel that positions the company for the next 100 years,” a news release from the Hershey Company on the unveiling said.
The company said the new look will be featured across all platforms, from communications, websites and even the look of office spaces and retail stores.
“Along with the new logo, Hershey is implementing a new, disciplined visual identity system that is inspired by the famous colors of its most iconic brands, including Hershey‘s, Reese’s and Ice Breakers, to bring a more colorful and consistent look to all of the company‘s visual materials,” the release said.
Already some media outlets and design gurus are comparing the new Hershey kiss look to a less-than-delicious text emoji we all love so much. (UPI)
