Samsung Electronics’ Galaxy S5 has hit the global market along with its new wearable devices ― Samsung Gear 2, Gear 2 Neo and Gear Fit.
The Korea tech giant said Friday that its products with new fitness and health features have hit the shelves in 125 countries in North America, Europe, the Middle East, Latin America and Asia.
This marked the biggest worldwide release of a Samsung smartphone. Its predecessor, the Galaxy S4, was introduced in 60 countries.
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Customers look at Samsung Electronics’ Galaxy S5 at a preview event in Oberhausen, Germany, in March. (Samsung Electronics) |
“The refined design and technological innovation of our new Galaxy S5 and Samsung Gear devices are the direct result of Samsung listening carefully to what consumers wanted in the next generation of mobile technology,” Shin Jong-kyun, CEO and president of the company’s IT and mobile communications division, said in a press release.
Starting in Australia, Samsung Electronics rolled out the blue carpet for consumers at its launch events and festivals, which included photo sessions and contests, at 250 mobile shops in 31 countries.
The Galaxy S5 has an advanced camera with the world’s fastest auto focus, superior network connectivity, dedicated fitness tools with S Health 3.0, and enhanced device protection features including IP67 dust and water resistance.
“We carefully crafted each device to offer a sophisticated, superior mobile experience that lets consumers stay connected in their own way to focus on what really matters to them,” Shin said.
Samsung also held an event on Friday night in Seoul for the smartphone with various marketing and promotional shows for Korean customers.
It introduced the FIFA 14 mobile game, which can be exclusively played on the handset, featuring real-life football players such as Lionel Messi, Cristiano Ronaldo and Wayne Rooney.
A new TV commercial highlighting Galaxy S5’s functions was also shown to the public.
The commercial, named “My Life Powered by Galaxy S5,” was directed by Tarsem Singh, the director of REM’s “Losing My Religion” music video.
Samsung said some 350 mobile network providers in 150 nations would carry the smartphone by May.
By Kim Young-won (
wone0102@heraldcorp.com)
