SK Telecom, one of the nation’s top three mobile communications operators, aims at penetrating the “big data market,” or numerous online responses on market products, with a new analytic platform.
“Smart Insight 2.0,” the new analytic IT platform, analyzes online reviews and SNS postings such as tweets, blog postings and online news reviews, which are then processed into management information, SK Telecom said Sunday.
“Online ‘big data’ gives helpful implications in numbers that are incomparable with the past,” said SK Telecom senior vice president Won Sung-shik. “Our plan is to combine the SNS ‘big data’ and SK Telecom’s inner ‘big data’ into the nation’s top marketing platform.”
Smart Insight is focused on four major sectors: marketing strategies, promotion campaigns, risk management and customer relations, SK Telecom said.
When a firm analyzes a market review for its product, for instance, Smart Insight 2.0 identifies major keywords, popular postings and their distribution rates, the degree of positivity or negativity of general opinion and customer likeability.
The platform is also capable of comparing customers’ response for rival products, and highlighting opinion-leading reviewers and communities. The final analysis comes in different forms including graphs and statistics.
Smart Insight can show where the online review occurred geographically. Negative reviews are reported in real-time via mobile text message and email alerts.
Smart Insight is accessible through personal computers, smartphones and tablet PCs, SK Telecom said.
By Chung Joo-won (
joowonc@heraldcorp.com)
