Electronics companies are eyeing the Christmas shopping season to boost year-end sales.
Home electronics firms suggest that an “easy and cozy, yet romantic Christmas” is the new trend for this year’s marketing strategies. People are turning to stylish but performance-oriented items that can make them feel the Christmas atmosphere.
As Bang & Olufsen, a high-end TV and musical equipment manufacturer, put it, “Strolling along a street with Christmas decorations can make you feel merry, but having beautiful Christmas memories at home with your family or lover is another fabulous way to enjoy Christmas.”
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Bang & Olufsen dock speaker BeoPlay A8 |
The tech company recommends its dock speaker “BeoPlay A8,” which costs about 1.7 million won ($1,600) a piece, as a perfect match for mellow Christmas carols.
Bang & Olufsen takes pride in BeoPlay’s design, with its speaker covers coming in six bold colors including bright orange, red and white.
Sony Electronics’ sleek, metallic digital picture frame DPF-W700 is another popular decorative Christmas item. Users can freely upload pictures from email attachments, blogs and social network services using the picture frame’s Wi-Fi capabilities.
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Sony Electronics’ digital picture frame DPF-W700 |
The digital picture frame, selling for 160,000 won, comes with a 1-gigabyte memory card and multiple slots.
LG Electronics recommends its “Mini-beam TV PB63K,” an ultra-mini beam projector, as the highlight of Christmas ― a romantic home cinema.
The rectangular projector, priced at around 750,000 won, is about 30 percent smaller in size than earlier models but provides full high-definition screen plus USB and other types of connection ports to maximize compatibility.
Nespresso, the coffee business unit of Swiss food company Nestle, thinks a warm sip of homemade espresso with loved ones puts the final touch on a romantic Christmas season. Nespresso’s capsule coffeemaker “U” comes in four colors: pure cream, pure orange, pure grey and pure black.
The coffeemaker’s sleek design will boost the Christmas atmosphere in the kitchen, the company said.
The coffeemaker applies touch-interface technology that records the user’s preferred kinds of coffee by automatically adjusting the amount of coffee brewed at a time. The machine is 240,000 won.
By Chung Joo-won (
joowonc@heraldcorp.com)
