Tobacco manufacturer KT&G has put 1 million packs of The One Impact Maxim Edition on sale for a limited four-week period.
The outer cover was designed in collaboration with Maxim, the world’s best-selling men’s monthly magazine, to attract young male smokers in their 20s and 30s ― who comprise about 70 percent of The One series sales ― the tobacco maker said.
The One Impact Maxim Edition is the first limited-edition and sixth product from the low-tar, hard-filtered The One lineup since the brand’s launch in 2011.
The new limited edition has the same price and percentage of tar as five previous The One Impact types, at 2,500 won ($2.30) per pack with 1.0 milligram of tar.
(
joowonc@heraldcorp.com)
