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Kim Chang-byeom |
Sporting goods maker Mizuno Corp. kicked off its Korean operation in Seoul last week, the Tokyo-based company announced Monday.
Mizuno Korea Ltd. noted that the launch Friday was reflective of Korea’s mounting achievements in sports, golf, baseball and soccer in particular.
“We are willing to unfold an aggressive marketing strategy, with high expectancy of Korea’s growth in the sporting goods market,” Mizuno Korea wrote in a statement.
Kim Chang-byeom, the chief executive of local sporting goods maker Duckhwa Sports Co., took the helm of Mizuno Korea. Kim has headed Duckhwa for the past 20 years.
Founded in 1906, Mizuno has two head offices, in Tokyo and Osaka. The Japanese manufacturer’s Asian operations include local corporations in mainland China, Taiwan, Hong Kong and Korea.
(
joowonc@heraldcorp.com)
