ATLANTA (AP) -- Delta Air Lines is making fundamental changes to its frequent flier program and will reward those who buy its priciest tickets, as opposed to those who fly the most miles.
It will be the first major carrier to make such a change and other airlines will certainly be watching to see how travelers react.
Delta said that the 2015 SkyMiles program will better recognize frequent business travelers and leisure customers who buy premium fares.
It’s a bid to lure the much-sought-after business traveler, but it will affect everyone who flies with the carrier and uses the program.
Delta had been moving in the direction of a revenue-based program. In January 2013 the company said that its 2014 frequent fliers would need to spend at least $2,500 to qualify for the lowest level of elite status. Previously, they could qualify on miles alone.
