LG CNS, one of South Korea’s leading IT solutions companies, said Wednesday that it has started to provide a comprehensive analytic service using social network data in China with its partner SAS China.
This marks the first time for the Korean IT firm to make inroads into China’s big data sector, which is still nascent but holds potential as the world’s second largest economy saw an annual 50 percent growth in social network services.
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LG CNS employees pose as the company introduces its “Smart SMA” big data analytic solutions and services for China’s enterprises. (LG CNS) |
LG CNS will be using its longstanding know-how in big data analytics in partnership with SAS China’s capability in analyzing SNS text data to provide its “Smart Social Media Analytics” solutions and services to Chinese enterprises.
Its services include providing consulting on how best to develop, market and advertise their brands and products to Chinese consumers using data from social media and portals such as Weibo, Sohu and QQ.
An LG CNS spokeswoman said that it plans to introduce its big data service in the U.S., the U.K. and Australia via partnerships with global enterprise software companies such as Oracle, MapR Technologies and SAP.
She noted that the company has developed two versions of its Smart SMA solutions ― one for English-speaking markets and the other for the Chinese market.
The company first tested the Smart SMA applications with its affiliate LG Electronics for the Chinese market in 2012 after LG CNS created an in-house division solely dedicated to developing and providing big data analytical services a year before.
The spokeswoman said its big data business will contribute a great deal to future sales of the company, which seeks to reap over 50 percent of its total revenue from overseas, up from the current 15 percent envisioned by LG CNS CEO Kim Dae-hoon early this year.
By Park Hyong-ki (
hkp@heraldcorp.com)
