[THE INVESTOR] Golfwear makers are zooming in on the younger generation as they develop a growing interest in golf, industry data showed on July 21.
MK Trend launched a younger-spirited LPGA gallery under a license from LPGA offering a more casual lineup not just for golf but also for leisure activities and lounging.
“Golf has become more of a sport than luxury recently and the younger generation is increasingly enjoying the sport, which explains why golfwear has returned to replace outdoor clothes as a major market,” said an industry source.
Another recent foray into the market formerly reserved for middle-aged men is Kolon Industry’s WAAC. Originally part of a line for Elord, WAAC struck out on its own as the contemporary performance section became popular among golfers in their 20s and 30s.
Since 2014, K2’s Wide Angle has been aggressively campaigning to attract younger golf players and last year posted 65 billion won (US$57.11 million) in revenue, becoming third in the golfwear industry, estimated to be worth 3 trillion won as of 2015, behind Louis Castel and Pearly Gates.
By Hwang You-mee (
glamazon@heraldcorp.com)
