Korea Centers for Disease Control and Prevention is using Marvel’s “Avengers” to promote habits that prevent the spread of diseases.
KCDC announced Sunday that it has distributed a public service advertisement video titled “Dreaming of Being a Superhero,” which features Marvel characters including Iron Man, The Hulk and Thor.
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The video, shared on KCDC’s social media channels, shows how anyone can be a hero who protects one’s family by washing one’s hands with soap, and coughing or sneezing into one’s sleeve instead of hands.
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KCDC plans to distribute posters that encourage hygienic habits to preschools.
“We will continue to hold disease prevention campaigns in creative ways,” said Jung Eun-kyung, director of the KCDC.
By Kim Jee-min (
jeeminkim@heraldcorp.com)
