Not so provincial: Hip packaging lends air of sophistication to regional specialties
Food&BeverageNov 22, 2021
Localro, a popup store located in Seongsu-dong, a hip neighborhood in eastern Seoul with emerging artists and vibrant flea markets, displays local food products in neatly designed packaging. Since its opening on Nov. 16, the store has steadily attracted passersby who had no prior knowledge of the store, but ended up leaving with a handful of goods. The 13-day popup event is organized by the Korea Tourism Organization and run by Project Rent, an offline platform marketing company, with aims to