[Lee Kyong hee] Missing Han Chang-ki, a cultural icon and pioneer
ViewpointsOct 28, 2021
Han Chang-ki led Britannica Korea when South Korean society was on the threshold of rapid economic growth. Modernization was often synonymous with Westernization, and having a set of Encyclopedia Britannica bestowed instant status onto families. Han, in his early 30s, took advantage of the trend, introducing modern marketing strategies in direct consumer sales for the first time in the country. His sales network expanded to include as many as 1,500 personnel at its peak, whom he trained rigoro