Seoul, KTO, Louis Vuitton sign deal to boost tourism
Apr 19, 2023
The Seoul city government said Wednesday it had signed an agreement with the Korea Tourism Organization and French luxury fashion house Louis Vuitton to team up to promote tourism as part of the city’s “Visit Korea Year 2023-2024” initiative. Under the partnership, the Seoul Metropolitan Government aims to attract foreign visitors to Korea through promoting “K-culture,” including holding special events on the banks of the Han River and in other cultural spaces. The