From jjapaguri to BTS, big data shows Korean consumers’ taste
IndustryMay 5, 2020
Food products were the most sought items and health supplements saw the biggest increase in demand by South Koreans, while achromatic colors continue to be the favorite hues, big data released by a logistics firm showed Tuesday. The findings were revealed by logistics firm CJ Logistics in its latest consumer trend report. After analyzing big data on 1.3 billion deliveries made in 2019, CJ Logistics -- which commands 47.2 percent market share -- gave details of consumers’ taste in five