Sephora debuts in Korea, plans to run seven stores by 2020
IndustryOct 24, 2019
Beauty and fashion powerhouse LVMH’s cosmetics retailer Sephora opened its first store in Korea in the capital’s posh Gangnam on Thursday. The brick-and-mortar Sephora store is located inside Parnas Mall in Samseong-dong, showcasing some 100 different cosmetics and perfume brands including its own Sephora collection. “Korean market has the most vibrant, dynamic and trend-savvy customers who have high understanding of beauty products,” said Benjamin Vuchot, president