Audi, BMW see ‘Gangnam Style’ sales boost in Korea
TransportDec 23, 2012
Kim Ju-hee says the Korean cars favored by her parents and winning customers around the world aren’t bad, just rather dull. So as she looks for a new set of wheels, she’s skipping the Hyundai Motor Co. and Kia Motors Corp. dealerships near her Seoul home to scout Audi AG and Bayerische Motoren Werke AG showrooms in the city’s ritzy Gangnam district. “Audis are just better looking and offer something unique,” said the 27-year-old accountant, who has her eye on an Audi A6. “South Korean cars may h