KT, the nation’s second-largest mobile carrier, said Monday that it would design its products with a signature style to maximize its brand power. The move comes after KT’s outer packaging for home mobile devices won the prestigious Red Dot Design Best of the Best Award 2012 in the productivity sector.The mobile carrier used the word “product identity” to explain how a product becomes a unique entity under the brand name KT. Citing Apple and different generations of iPod, KT chairman Lee Suk-chae

BNP Paribas Cardif Life Insurance, the Korean subsidiary of BNP Paribas Cardif, the insurance arm of BNP Paribas, plans to diversify its sales channels and products here. It now plans to search for a mutually beneficial model that can benefit customers, partners and the company in terms of diversification rather than focusing merely on channel expansion, said officials at the press conference held last week in commemoration of the firm’s 10th anniversary in Korea. “Over the past decade, BNP Pari

Head of Estee Lauder’s local unit says Korean women have become more independent and adventurousKorea is a paradise for cosmetics, according to Herve Bouvier, the head of Estee Lauder Companies Korea, and a trendsetter for international cosmetic companies. “BB cream is an example. Started out in Korea, the products became a hot sale in the U.S. and Germany, and European and American global companies started to sell them,” the representative director and general manager of global cosmetics conglo

The Redface, the nation’s first homegrown outdoor wear brand, unveiled last week its new television advertisement, which it said features a man overcoming a blizzard using its technology.The company said it has manufactured various outdoor wear products using the innovative water-proof material named “Contra-Tex” with its own technology.With its bold investment in research and development, the Redface aims at winning 160 billion won in sales this year after achieving its goal of 130 billion won

Apple's iOS 6 app on the left, the Swiss Federal Railways SBB clock on the right. (UPI)Apple, which has spent a fair amount of time in courts over copyright issues, says it will pay up rather than contest a claim it copied an iconic Swiss clock.Swiss railway operator SBB took the California company to task last month for allegedly copying its famously accurate rail station clocks for the design of