Market leaders most resilient in economic slump, followers further lag
IndustrySept 27, 2012
Korea Productivity Center releases 2012 National Brand Competitiveness Index, ranking 212 brandsAmid an economic slowdown here and abroad, last year’s top brands continued to lead this year, while their followers found it more difficult to catch up with market leaders, a recent brand competitiveness report found.The state-run Korea Productivity Center recently released its annual 2012 National Brand Competitiveness Index after surveying more than 110,000 consumers nationwide on 212 brands across