L’Oreal Korea targets ‘global concept, local formulation’
IndustryJul 16, 2012
Head of Korean unit talks about the ‘never-ending growth story’ of beauty and cosmetics industryAbout 33 years ago, the current head of L’Oreal Korea, Richard Cymberg, made a choice that had lasting repercussions on his career path. The French man graduated from ESLSCA with a degree in marketing, and received two offers ― one from IBM and one from Diparco, a former subsidiary of the L’Oreal Group. But for Cymberg, the choice was easy. “It was so evident (for) me to enter the beauty market … from