Cheil Industries, YG Entertainmentb to ride Korean fashion wave together
IndustryJun 28, 2012
Samsung affiliate Cheil Industries and YG Entertainment are set to target the global fashion market with the launch of a new, “total lifestyle” Korean brand.Cheil Industries said Thursday that it has entered into an agreement with YG Entertainment, one of Korea’s leading record labels and talent agencies, to develop a new brand for the global teens and 20s market. According to company officials, the new brand, whose name has yet to be decided, will be launched some time in the spring of 2013, an