Hyundai, Kia increase Europe market share
TransportJun 20, 2012
Hyundai Motor Co. and sister brand Kia, already boosting sales in Europe’s contracting auto market, are extending their challenge to Fiat SpA and PSA Peugeot Citroen by enlisting soccer stars to steal customers.The Korean carmaker is attracting Europeans by stepping up sponsorship of their favorite pastime, hiring soccer heroes like Germany’s Lukas Podolski and France’s Karim Benzema to promote Hyundai as part of a marketing blitz focused around the European championship, the region’s biggest to