‘A unifying view needed to better utilize social networks’
TechnologyApr 10, 2012
Expert on digital marketing calls on companies to set up right platform to deal with ever-growing universe of social networksIn the era of Facebook and Twitter -- and also Foursquare, LinkedIn, Instagram, Pinterest and many other social networks -- PR professionals are faced with an ever-growing list of channels that require different approaches and strategies. For Jennifer Houston, president of WE Studio D team at Waggener Edstrom Worldwide, the explosive growth of such social networks where th