Paris Baguette launches monthly sandwich, coffee subscription
RetailJul 20, 2020
Paris Baguette, South Korea’s biggest bakery brand operated by SPC Group, said Monday it is testing a new subscription business by launching a monthly discount service for its coffee and sandwich menus. Usable once every day for 30 days, the subscription offers either coffee or a sandwich and coffee set, respectively priced at 19,800 won ($16.40) and 48,900 won. There will be 12 sandwich menu choices. Users can subscribe to the service on Happy App, the SPC Group’s mobile applicat