'Hallyu' tourists spent $1,007 on average in 2019, BTS most favored: report
RetailJul 16, 2020
Foreigners who traveled to South Korea last year to consume K-pop goods and content were estimated to have spent $1,007 on average, according to a report Thursday. In its latest tourism industry analysis report, the state-run Korea Tourism Organization (KTO) estimated that some 1.11 million foreigners came to South Korea in 2019 to specifically consume goods and experiences related to "hallyu," a term referring to the global popularity of Korean pop culture, last year. On average, $