Nongshim’s shrimp crackers ride on Rain’s ‘Gang’ meme, sales up 30%
RetailJun 24, 2020
The unplanned popularity of K-pop singer Rain’s music video “Gang” has led to a surprising side benefit for Nongshim, towing the sales of its steady-selling shrimp cracker by 30 percent, the company said Wednesday. According to the South Korean food firm, it saw the sales of its shrimp crackers jump to a record 7 billion won ($5.83 million), up by 30 percent, from May 23 to Tuesday compared to a year earlier. K-pop star Rain’s “Gang,” which is from his min