Will ban on underage alcohol model reduce underage drinking?
May 7, 2015
A heated debate is intensifying in the alcoholic beverage industry as a revised bill to ban models aged 24 or under from appearing in liquor advertisements is awaiting final approval from the National Assembly.The controversial bill is dubbed by news media as the “IU law,” referring to popular singer-songwriter IU. The 22-year-old has been starring in Chamisul soju ads since late last year.The debate started in 2012 when a ruling party lawmaker proposed a revision to the national health promotio