[Weekender] Relatable, consoling campaigns tug at hearts of modern Koreans
Nov 27, 2015
For the last 25 years, a billboard inscribed with messages of hope, courage and love has been hanging on the Kyobo Life Insurance headquarters in southern Seoul.“Though simple, the words have consoled me during times of hardships and reminded me of life’s priorities during busy periods,” said 35-year-old Kim Yong-bae, who passes by the billboard on his way to work every day. The Kyobo Life Insurance billboard featuring a quote from an essay by American poet Mary Oliver is hung at the firm’s head