Yuhan-Kimberly seeks new markets with ‘glocalization’ strategy
Sept 17, 2015
When competing global baby product companies made inroads into Korea, Yuhan-Kimberly outsmarted them with the so-called “glocalized” business strategy, whereby it adapted its international products around the peculiarities of the local culture.“Korean consumers are very picky and fussy about products. By meeting their requirements and feedback, we were able to produce high-quality diapers which now satisfy consumers from other countries,” Yuhan-Kimberly president and CEO Choe Kyoo-bok said in an