Hyundai Motor, Kia Motors see marketing spending ratio drop over
Jan 29, 2015
South Korea's two largest automakers - Hyundai Motor Co. and Kia Motors Corp. -- saw the ratio of their marketing spending to sales decline in recent years as they depended less on big price cuts to lure customers, industry data showed Thursday.According to the data, the two firms' ratio of marketing spending to the combined sales stood at 3.7 percent in 2014, down from the previous year's 3.8 percent. The ratio is also lower than the 4.9 percent tallied in 2010. Hyundai Motor's marketing spendi